latchpad card.jpg

DaLAIT

daLAit_logo.jpg

Overview

DaLAIT (formally Latchpad) uses the newest technology in textiles and foam molding to create modern, safe, and effective nursing pads for all parents. 

Logos

As DaLAITs branding developed, I collaborated with the founder to create a series of logos including the final logo (pictured above). I began with multiple rounds of sketches to narrow in on a desired look and feel. 

daLAIT-01.jpg

From these sketches, several designs were selected and explored further before a final logo design was selected. 

latchpad card.jpg
Laitlogo.jpg
daLAit_logo.jpg

Packaging & Graphics

As the product and branding developed, I designed several packaging concepts that highlighted the unique qualities of the DaLAIT pads. In addition, I created a section of other graphics for web and print use. 

Website

To help prepare the product for launch I designed several website wireframes. The final concept (pictured below) was chosen as the design for the product launch. 

DaLait_website-01.jpg